Abstract and keywords
Abstract (English):
The modern dynamic development of the global economic system depends on many factors, but the phenomenon of digitalization plays a major role in this process. The phenomenon covers techniques and technologies, households and enterprises, management and production, as well as various aspects of society in general, i.e. everything from digital identity cards to cryptocurrencies. After three major industrial revolutions of the XVIII–XX centuries, the modern society is entering the era of the Fourth Industrial Revolution. It is based on advanced information and communication technologies, databases, and artificial intelligence. These technologies open up enormous opportunities for the modern entrepreneur to increase productivity, competitiveness, and added value. Artificial intelligence and new generations of robots will eventually lead to smart enterprises and the so-called Industry 4.0. Entrepreneurs must adapt to the new situation by introducing digitalization business strategies into their production and economic activities. This research features the digitalization of entrepreneurial activity in the global economic system. The research objective was to identify the main factors that affect the development of smart enterprises. It featured factors and structuring tools that develop digitalization business strategies. The author defined the concept of digitalization in the activities of business entities at the present stage of global economy and established the development factors, as well as the tendencies of the formation of smart enterprises. The research relied on standard methods of gaining scientific knowledge to define various aspects of digitalization in connection with the development of smart enterprises and the policy of Industry 4.0. The study clarified the term of digitalization as a multidimensional process that brings the real and virtual world together, thus becoming the main driver of innovation and changes in the economy. Its development depends on many different factors, which can be structured as follows: 1) The Internet of Things and The Internet of Everything; 2) ubiquitous connectivity (hyperconnectivity); 3) cloud-based apps and services; 4) big data analytics and big data as a service; 5) automation and robotization; 6) multichannel and all-channel models of distribution of goods and services. The leading trends in digitalization and smart enterprises included the change in management, transition to strategic management, convergence of multidimensional technologies, and modernization of human capital.

digitalization, smart enterprise, the fourth industrial revolution, industry 4.0, scientific and technological development, information and communication technologies
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