DEVELOPING THE ECOLOGICAL IMAGE OF A REGION ON GOVERNMENT ACCOUNTS IN SOCIAL NETWORKS
Abstract and keywords
Abstract (English):
Local government accounts publish information that may affect the environmental image of a territory. The authors compared the information related to ecology published by the government of the Kemerovo Region with similar publications made in other regions to analyze the prospects of government accounts as a tool for shaping public opinionon the local ecology. After identifying modern approaches to the concept of the regional image, the authors conducted a comparative content analysis of social network accounts (VKontakte) run by the authorities of the Kemerovo Region, the Chuvash Republic, and the Yamalo-Nenets Autonomous Region. The research involved the methods of comparison, content analysis, generalization, and continuous sampling. The data obtained made it possible to develop a set of practical recommendations on how government accounts can develop a positive environmental image of a region. The Chuvash Republic proved to be the only region to use all the advantages of social networks to improve public opinionon the local ecology. In this case, the high-quality relevant environmental narrative with timely feedback was able to improve the environmental image of the region.

Keywords:
ecology, government bodies, social networks, VKontakte, government website, ecological image, region, media
Text
Text (PDF): Read Download
References

1. Vazhenina I. S. Image and reputation of the territory as a basis for promotion in a competitive environment. Marketing v Rossii i za rubezhom, 2006, (6): 82–98. (In Russ.)

2. Vazhenina I. S., Vazhenin S. G. Image as a competitive regional resource. Region: Economics and Sociology, 2006, (4): 72–84. (In Russ.) https://elibrary.ru/jjsmth

3. Vizgalov D. V. City branding. Moscow: The Institute for Urban Economics, 2011, 160. (In Russ.)

4. Gavra D. P., Taranova Yu. V. Image of territorial entities in the modern information space. St. Petersburg: SPbU, 2013, 155. (In Russ.)

5. Graver A. A. The obraz, image and brand of the country: Concepts and directions. Tomsk State University Journal of Philosophy, Sociology and Political Science, 2012, (3): 29–45. (In Russ.) https://elibrary.ru/pcraeb

6. Dorokhin V. N. The phenomenon of political Telegram channels as an innovative digital media in Russia. Proceedings of Voronezh State University. Series: Philology. Journalism, 2019, (1): 103–105. (In Russ.) https://elibrary.ru/abgtec

7. Drozdova Yu. A. Image of the region in the territorial development strategy. Volgograd: Volgograd Institute of Management, 2021, 396. (In Russ.) https://elibrary.ru/ntwygx

8. Kaminchenko D. I. Interaction of mass media and society: Agenda analysis. Issues in Journalism, Education, Linguistics, 2020, 39(4): 533–544. (In Russ.) https://doi.org/10.18413/2712-7451-2020-39-4-533-544

9. Kaminchenko D. I. Comparative analysis of informational agenda of mass media and modern social media. Mediascope, 2019, (4). (In Russ.) https://doi.org/10.30547/mediascope.4.2019.3

10. Lobodenko L. K., Cherednyakova A. B. Environmental image of industrial regions. Rossiiskaia shkola sviazei s obshchestvennostiu, 2023, (29): 132–151. (In Russ.) https://doi.org/10.24412/2949-2513-2023-29-132-151

11. Melnik N. V., Gerasimchuk D. M. Strategies of forming the image of the region (content analysis of the official page of S. E. Tsivilev in the social network "VKontakte"). Philology & Human, 2020, (3): 45–57. (In Russ.) https://doi.org/10.14258/filichel(2020)3-04

12. Noelle-Neumann E. Öffentliche meinung: die entdeckung der schweigespirale. M.: Progress-Akademiia; Ves mir, 1996, 352. (In Russ.)

13. Pak E. M. Network platforms as a media promotion tool. Proceedings of Voronezh State University. Series: Philology. Journalism, 2020, (2): 128–134. (In Russ.) https://elibrary.ru/ifoaci

14. Silakova E. V. Implementation of the federal law on state publics on the example of the Kursk Region. Politika, ekonomika i innovatsii, 2022, (5). (In Russ.) URL: https://pei-journal.ru/index.php/PEII/article/view/1115/1260 (accessed 21 Jan 2025). https://elibrary.ru/nnhlbb

15. Sushnenkova I. A. Cognitive-linguistic modeling as a perspective method of research of regional image (by example of image of Omsk Region). Herald of Omsk University, 2011, (4): 233–237. (In Russ.) https://elibrary.ru/pfztxh

16. Chepkasov A. V. Public discourse of a regional leader and the media in terms of forming the image of a Russia’s regions: the Kemerovo Region. Dr. Philol. Sci. Diss. Kemerovo, 2021, 447. (In Russ.) https://www.elibrary.ru/didhij

17. Chepkasov A. V. Image tactics in public speeches of the head of the region. Vestnik Kemerovskogo gosudarstvennogo universiteta, 2021, 23(3): 837–846. (In Russ.) https://doi.org/10.21603/2078-8975-2021-23-3-837-846

18. Shumskaya M. V. Image of Krasnoyarsk in social media: Content formats (on the example of "VKontakte"). Relevant issues of aviation and cosmonautics: Proc. IX Intern. Sci.-Prac. Conf., Krasnoyarsk, 10–14 Apr 2023. Krasnoyarsk: SibSU, 2023, vol. 3, 1141–1143. (In Russ.) https://elibrary.ru/zoarpu

19. McCombs M. E., Shaw D. L. The agenda-setting function of mass media. Public Opinion Quarterly, 1972, 36(2): 176–187. https://doi.org/10.1086/267990


Login or Create
* Forgot password?