UDC 63
APPLICATION OF THE METHOD OF DETERMINING THE PRICE COEFFICIENT OF UTILITY IN THE DEVELOPMENT OF SPECIALIZED FOOD PRODUCTS
Abstract:
A new indicator is proposed that is applicable for assessing the consumer properties of products based on simultaneous consideration of its nutritional value and cost. The algorithm of the method based on the determination of the price coefficient of utility is considered and methods of its application are proposed.

Keywords:
price coefficient of utility, food products, method
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1. PRIMENENIE METODA OPREDELENIYa CENOVOGO KOEFFICIENTA POLEZNOSTI PRI RAZRABOTKE PRODUKCII SPECIALIZIROVANNOGO PITANIYa