Promoting Universities on the International Market:  Regional Aspects

Vera Yudina; Maria Tanina; Vladimir Bondarenko

doi:10.21603/2500-3372-2022-7-3-395-402

VAK Russia 5.2.6

PROMOTING UNIVERSITIES ON THE INTERNATIONAL MARKET: REGIONAL ASPECTS Promoting Universities on the International Market: Regional Aspects

АА Аа

Published in Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences · Volume 7, Issue 3 · Pages 395–402 · Rubric: REGIONAL AND SECTORAL ECONOMY

DOI: https://doi.org/10.21603/2500-3372-2022-7-3-395-402

Received: 19.02.2022 Accepted: 06.06.2022 Published: 15.08.2022

Authors

Vera Yudina

Maria Tanina

Vladimir Bondarenko

Vera Yudina

Academic degree: candidate of economic sciences

Science rang: docent

Penza branch of Financial University under the Government of the Russian Federation Head of a chair · Department of Management, Information Science and Humanitarian Science · Penza

Maria Tanina

Academic degree: candidate of economic sciences

Science rang: docent

Penza branch of Financial University under the Government of the Russian Federation Associate Professor · Department of Management, Information Science and Humanitarian Science · Penza

Vladimir Bondarenko

Academic degree: doctor of economic sciences

Financial University under the Government of the Russian Federation, Penza Branch professor · department "Management, Informatics and All-humanities" · Russian Federation · Penza

ABSTRACT

The article addresses the issue of increasing the international competitiveness of regional universities and identifies the main impact factors from the perspective of the current internationalization and digitalization of the global academic space. The new approach relies on both social and digital marketing tools to streamline the relationship between universities and target audiences, including foreign ones. The international competitiveness of regional universities depends on the following aspects: internationalization strategy, international academic ratings, innovative research centers and their role in the local academic process, joint curriculum programs, high-quality teaching material, technical, social and cultural infrastructure, etc. The paper contains some recommendations for university management and regional authorities on how to develop the promotion system of regional universities. The proposed measures include cooperation with foreign partners from the countries of greatest economic and geopolitical interest. Another tool is an advanced promotion system for regional education services in the context of regional brand promotion strategy, including digital marketing. The new model of university management can increase the efficiency of international activities of the regional socio-economic system.

KEYWORDS

regional university, promotion of educational services, international competitiveness, global educational space, internationalization of education, digitalization of education

Funding

The publication is part of state task VTK-GZ-PI-42-21 Improving the international competitiveness of Russian universities in the context of global transformations and epidemiological threats.

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GOST

Yudina V. A., Tanina M. A., Bondarenko V. V. Promoting Universities on the International Market: Regional Aspects // Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences. 2022. no. 3. pp. 395-402. DOI: https://doi.org/10.21603/2500-3372-2022-7-3-395-402. (Date of access 25.10.2026).

MLA

Vera Yudina, Tanina M. A., Bondarenko V. V.. "Promoting Universities on the International Market: Regional Aspects." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 7.3 (2022): 395-402. DOI: https://doi.org/10.21603/2500-3372-2022-7-3-395-402.

APA

Yudina V. A., Tanina M. A., Bondarenko V. V. (2022). Promoting Universities on the International Market: Regional Aspects. Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, 7(3), 395-402. https://doi.org/10.21603/2500-3372-2022-7-3-395-402

Chicago

Vera Yudina, Tanina M. A., Bondarenko V. V.. "Promoting Universities on the International Market: Regional Aspects." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 7, no. 3 (2022): 395-402. https://doi.org/10.21603/2500-3372-2022-7-3-395-402.

WIKI

{{cite journal | author = Yudina V. A., Tanina M. A., Bondarenko V. V. | title = Promoting Universities on the International Market: Regional Aspects | journal = Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences | year = 2022 | volume = 7 | issue = 3 | pages = 395-402 | doi = 10.21603/2500-3372-2022-7-3-395-402 }}

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PROMOTING UNIVERSITIES ON THE INTERNATIONAL MARKET: REGIONAL ASPECTS Promoting Universities on the International Market: Regional Aspects

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