Vologda, Russian Federation
The Russian tourism industry gets its current development impulse from reorientation to domestic tourism. Domestic tourism demand depends on the growth of prices for tourist transport services. In this regard, automobile tourism is a sensible solution for household and corporate budgets. The Vologda Region with its historical, cultural, and natural potential has good prospects for auto-tourism. The study identifies strategic priorities for the development of auto-tourism, which could increase the tourist traffic and tour service consumption in the region. The cartographic analysis of road infrastructure revealed the following obstacles to the development of auto-tourism: bad quality of roads, uneven distribution of roadside service facilities on the main tourist routes, and geographical remoteness of tourist attraction centers. The analysis of trends and factors of external and internal environment made it possible to identify the strategic priorities for the development of auto-tourism in the Vologda Region. The author formulated the concept of roadside service facilities development as a tool for the implementation of the priorities identified above.
auto-tourism, Vologda Region, strategizing, strategic priorities, transport infrastructure, competitive advantages
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