Abstract and keywords
Abstract (English):
The research featured the role of charity as a youth socialization factor. It was based on the functional approach developed by E. Durkheim, R. K. Merton and T. Parsons, which made it possible to consider charity as a socio-cultural phenomenon that meets important social needs and develops social solidarity. The research involved a quantitative online study. The respondents believe that charity events often fail due to the lack of publicity. Young people tend to be involved in charity activities organized by business structures. Their social activity is fuelled by their focus on getting good education, choosing career path, understanding their place in the world, etc. On the one hand, young people do not have the necessary experience and skills. On the other hand, they strive for independence of mind and action. The market society promotes the ideas of material well-being, personal gain, and competition. The task of the state, business, and family is to teach young people to combine material orientations and spiritual values. Charity as a form of social responsibility is a good way to resolve this contradiction.

socialization of modern youth, institutionalization, structural functionalism, normative factor, information factor, organizational factor, value factor, institutional factor, image factor
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