THE DEVELOPMENT OF THE HOSTEL MARKET AS A PROMISING AREA OF SMALL BUSINESS
Abstract and keywords
Abstract (English):
The research features the Khanty-Mansiysk hostel market as a promising area of small business. The main objective of the study is to develop practical recommendations for the opening of hostels in the city of Khanty-Mansiysk. To achieve this goal, the following problem issues were studied: foreign experience in the development of hostel market, evaluation of supply and demand for hotel business in Khanty-Mansiysk, pricing in the hotel services market, and business climate for the development of the hostel market. The authors used the methods of statistical and comparative analysis, special methods of economic analysis, as well as the method of strategic planning SWOT-analysis. As a result of the research, the authors formulated proposals for the opening of hostels in Khanty-Mansiysk. The recommendations can be used by entrepreneurs engaged in the local hotel business. The proposals can also be useful to Khanty-Mansiysk administration in developing a strategy for the social and economic development of the municipality.

Keywords:
hotel business, competition, pricing, tourism, services
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References

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