THE WEBSITE OF THE UNIVERSITY: THE TOOLS TO ATTRACT ENTRANTS
Journal: BULLETIN OF KEMEROVO STATE UNIVERSITY. SERIES: POLITICAL, SOCIOLOGICAL AND ECONOMIC SCIENCES
Volume 2016 № 1
(1) , 2016
Rubrics: ECONOMICS SCIENCES
Authors:
1.
Kemerovo Institute of the Plekhanov Russian University of Economics
Type:
Article
Pages:
from 46
to 50
Status:
Published
Received:
25.06.2016
Accepted:
25.06.2016
Published:
25.06.2016
Language:
Russian
Keywords:
sayt vuza, potrebitel'skoe povedenie, model' AIDA, instrumenty privlecheniya abiturientov, university website, consumer behavior, AIDA model, tools to attract entrants
Abstract (English):
The paper substantiates the urgency of the problem of attracting entrants, associated with increased competition and changing consumer behaviour in the selection process at the University. The author considers approaches to the design and content of the websites of the universities to evaluate their effectiveness. The aim of this work is to systematize the tools to attract candidates, using the AIDA model. The author studied more than 50 sites of Russian universities, during which the following engaging tools were addressed and described: news, special subdomain for entrants, passing score calculator, online testing, virtual tour, special events and activities of the University, interactive buttons, tools of sales promotion and others. A systematic approach to the use of these tools increases the efficiency of the web site of the University in the process of influencing consumer behavior.
The paper substantiates the urgency of the problem of attracting entrants, associated with increased competition and changing consumer behaviour in the selection process at the University. The author considers approaches to the design and content of the websites of the universities to evaluate their effectiveness. The aim of this work is to systematize the tools to attract candidates, using the AIDA model. The author studied more than 50 sites of Russian universities, during which the following engaging tools were addressed and described: news, special subdomain for entrants, passing score calculator, online testing, virtual tour, special events and activities of the University, interactive buttons, tools of sales promotion and others. A systematic approach to the use of these tools increases the efficiency of the web site of the University in the process of influencing consumer behavior.
Keywords:
sayt vuza, potrebitel'skoe povedenie, model' AIDA, instrumenty privlecheniya abiturientov, university website, consumer behavior, AIDA model, tools to attract entrants
sayt vuza, potrebitel'skoe povedenie, model' AIDA, instrumenty privlecheniya abiturientov, university website, consumer behavior, AIDA model, tools to attract entrants
