THE STUDY OF THE ENVIRONMENT OF PUBLIC CATERING ENTERPRISES (BASED ON THE EXAMPLE OF THE WIENER WALD CAFE)
Journal: BULLETIN OF KEMEROVO STATE UNIVERSITY. SERIES: POLITICAL, SOCIOLOGICAL AND ECONOMIC SCIENCES
Volume 2016 № 2
(2) , 2016
Rubrics: ECONOMICS SCIENCES
Authors:
1.
Company LLC «Vienna Woods - Kemerovo»
Kemerovo State University
employee
Kemerovo, Russian Federation
Kemerovo State University
employee
Kemerovo, Russian Federation
2.
Kemerovo State University
Kemerovo, Russian Federation
Kemerovo, Russian Federation
Type:
Article
Pages:
from 88
to 92
Status:
Published
Received:
25.11.2016
Accepted:
25.11.2016
Published:
25.11.2016
Language:
Russian
Keywords:
marketing, marketingovye issledovaniya, rynok obschestvennogo pitaniya, restorannyy biznes, Marketing, marketing research, public catering market, catering business
Abstract (English):
This article focuses on marketing research of the environment of catering enterprises based on the example of the Wiener Wald cafe / confectionery in the city of Kemerovo. The study was conducted by in-depth interviews. Following the results of the study, management decisions were taken concerning changes in the parameters of the format. Thus, this study was a pilot one and more are to follow. The findings have been used in the activity of the company aimed at development of administrative decisions (such as offers of new services, new interior solutions).
This article focuses on marketing research of the environment of catering enterprises based on the example of the Wiener Wald cafe / confectionery in the city of Kemerovo. The study was conducted by in-depth interviews. Following the results of the study, management decisions were taken concerning changes in the parameters of the format. Thus, this study was a pilot one and more are to follow. The findings have been used in the activity of the company aimed at development of administrative decisions (such as offers of new services, new interior solutions).
Keywords:
marketing, marketingovye issledovaniya, rynok obschestvennogo pitaniya, restorannyy biznes, Marketing, marketing research, public catering market, catering business
marketing, marketingovye issledovaniya, rynok obschestvennogo pitaniya, restorannyy biznes, Marketing, marketing research, public catering market, catering business
