The importance of using sociological knowledge in management is often underestimated. The same governing bodies, whose work is oriented to feedback, opinions, assessments, proposals of the managed subsystem, are in a more advantageous position, being more successful managers. The paper indicates the expediency of incorporating the results of sociological research into management processes, especially if it is the object of regional and municipal communities, as well as a review of the sociological research practice conducted by the Kuzbass Center for the Study of Public Opinion. Over the years of its functioning, the Center has conducted more than 600 sociological studies to provide the Kemerovo region administrations and municipalities with a feedback that would enable them to adopt balanced managerial decisions. Almost 30 years of experience clearly demonstrates the usefulness of sociological information to solve both specific problems (i.e. evaluation of planned activities, projects, attitude to the activities of individual structures, leaders, etc.), and long-term goals, such as improving social security or quality of life.
sociological research, feedback, region, municipal formation, management, management decision