TY JOUR TI Social Communication in Event Management: Concept and Implementation KW social management KW special event KW cognitive technologies KW social technologies KW social engineering KW mass events KW integrated marketing communications KW consumer behavior JO Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences AU Shelginskaya, V.A. PY 2024 IS 9 PB Kemerovo State University