%0 Journal Article %T Social Communication in Event Management: Concept and Implementation %A Shelginskaya, V.A. %K social management, special event, cognitive technologies, social technologies, social engineering, mass events, integrated marketing communications, consumer behavior %J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences %D 2024 %N 9 %P 10 %I Kemerovo State University