%0 Journal Article
%T Current Trends in Bank Marketing
%A Kozlova, O.N.
%A Kotova, O.N.
%A Slautina, E.D.
%K banking system, banking marketing, 7P model, competitiveness, banking product, customer experience
%J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
%D 2024
%N 9
%P 11
%I Kemerovo State University