TY  JOUR
TI  Cosmetic Products in German-Language Online Advertising: Naming Methods and Patterns
KW  advertising texts
KW  German language
KW  naming methods
KW  neologisms
KW  borrowings
KW  world building
JO  Virtual Communication and Social Networks
AU  Efremova, V.A.
AU  Smirnova, A.G.
PY  2024
IS  3
PB  Kemerovo State University