%0 Journal Article %T Cosmetic Products in German-Language Online Advertising: Naming Methods and Patterns %A Efremova, V.A. %A Smirnova, A.G. %K advertising texts, German language, naming methods, neologisms, borrowings, world building %J Virtual Communication and Social Networks %D 2024 %N 3 %P 6 %I Kemerovo State University