TY  JOUR
TI  Transformation of Consumer's Role in Marketing Evolution
KW  marketing concept
KW  relationship marketing
KW  machine-building enterprise
KW  enterprise activity
KW  value chain
KW  consumer trust
KW  co-creation
JO  Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
AU  Gercik, V.A.
PY  2022
IS  2022
PB  Kemerovo State University