TY JOUR TI Trade and Service Industry: Readiness Analysis for Digital Transformation KW digitalization KW competitiveness KW Internet marketing KW value management KW digital culture KW strategic priorities JO Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences AU Komarcheva, O.S. AU Lysenko, E.A. PY 2020 IS 5 PB Kemerovo State University