%0 Journal Article %T Trade and Service Industry: Readiness Analysis for Digital Transformation %A Komarcheva, O.S. %A Lysenko, E.A. %K digitalization, competitiveness, Internet marketing, value management, digital culture, strategic priorities %J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences %D 2020 %N 5 %P 11 %I Kemerovo State University